Client: McDonald’s  |  Agency: Alma DDB In collaboration with We Are Unlimited

Surprise! McDonald's wasn't known for its chicken.

And that... was the very hurdle we had to overcome. Thanks to the approval of Grandmothers, McDonald's new Buttermilk Chicken Tenders were a hit. So much so they sold out at stores across the country.

Agency: Alma DDB
Executive Creative Director: Jorge Murillo
Creative Directors: David "Cuervo" Alvarez & Juan Camilo Valdivieso
Art Director: Luzalma Gonzalez
Copywriter: Johann Lopez

Awards

ADDY Awards
Gold - Social Media, Campaign
Silver - Integrated Campaign