Pepsi: Stand Up
This that and other
Pepsi: Stand up
This spot starring John Leguizamo celebrates those who choose to listen to their inner voice in the pursuit of their passions, in spite of the doubts we all face. It launched during the Latin Billboards.
TV Spot
Case Study
Agency: Alma DDB
Creative Directors: David Alvarez | Juan Camilo Valdivieso | Jonathan Garcia
Art Director: Luzalma Gonzalez
Copywriter: Alejandra Chavez
Awards
CAPE
Gold - Best Cultural Insight
Effies
Finalist - Multicultural
ANA
Finalist - Multicultural
